On 19 November 2014 Marc Smith gave a public lecture on Social Network Analysis (SNA) at UCT. Afterwards he lead a workshop featuring short presentations by UCT NodeXL users working in social network analysis and visualisation. He came to visit us all the way from Silicon Valley, California, where he works as an adjunct lecturer and is also the director of the Social Media Research Foundation. As a sociologist specializing in the social organization of online communities and computer mediated interaction, Marc helped develop NodeXL. For more info on Marc, read this interview. My notes from the lecture can be viewed here. I really enjoyed the range of examples and applications of SNA and NodeXL that he discussed. I think there is a lot of scope for marketers to use NodeXL as part of social media strategies and to better evaluate the status of brands on social media platforms such as Twitter. But there’s so much more to it, as the rest of this post explains.